Posted by: Liz Massey | September 12, 2012

Recommended Reading: Up Your Impact, by Chuck Frey

I was lucky enough to snag a review copy of Chuck Frey’s latest e-book after he sent out an advisory about it earlier this year. I reviewed his Creativity Hacks e-book  several years ago, and knew him to be a reliable source of up-to-date information on creativity tools, business innovation, and how to use productivity techniques to be creatively prolific.
Up Your Impact, Chuck’s latest e-offering, does not disappoint in terms of packing the maximum amount of information into the minimum amount of space. He takes 52 chapters (one for each week of the year, suggesting the pace he recommends for proceeding through the book) and provides action-oriented suggestions for becoming an integral part of your company’s team – one who can survive downsizings and other mishaps, because you’re now known as a problem-solver and someone who always adds value to everything you touch.
Some of the chapters I especially enjoyed in the book included: commit to personal kaizen, cultivate a signature style to differentiate yourself from others, become a better storyteller, become a better note taker, keep the “raw material” pile of your mind full, become a lateral thinker, invest in creativity tools, and develop expertise in selling your ideas.

The reason Up Your Impact is so effective is the way Frey presents the material:

  • The book breaks the process of being innovative into bite-sized chunks, each one easily read and digested in less than an hour.
  • Each chapter has suggested action items and questions for reflection that are short, focused and to the point.
  • It covers a wide range of tools and techniques for creativity, providing relevance for artists and innovators from a variety of walks of life.
  • Frey’s book is good at “thin-slicing” concepts that underlie innovative thinking and behavior, AND it helps show how individual concepts or tools fit in the big picture.
  • And it’s chocked with examples of how to use the tools and techniques discussed.

Up Your Impact is very business focused, and those focused specifically on artistic creativity may find that a bit off-putting. However, I would argue that arts-centered folks can use this e-book to differentiate their work, especially if it is for sale in the marketplace, or they can use the information to utilize their creativity at their day job and make it more pleasant and more financially successful (which may also help support their creative output).
To learn more about Frey’s book, visit You can also enjoy more of his information products, as well as his blog and newsletter, by visiting his main website,

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